Didactic proposal
This open educational resource entitled Designing an advert is based on the curriculum of English as a foreign language and it is aimed at students of the 1st year of compulsory secondary education. However, it can be implemented on other levels,. As a teacher, you can adapt or modify its contents. Likewise, feel free to use the whole resource or just the sections that best fit your teaching demands.
The main topic of this resource will make easy to apply the grammar and vocabulary content to a real situation: think on a product with it main features and a multimedia campaign to advertise it.
Here, students will learn and practice contents, procedures and attitudes related to the basic knowledge areas of communication, multilingualism and intercultural values.
Download the Didactic Proposal in editable format or in pdf.
By working on this resource, students will face some individual activities, but also some collaborative tasks and a final project in which they will use all their knowledge and will demonstrate how able they are to develop and consolidate some specific and key competences in several learning situations very similar to those in which people may get involved in real life.
This project is part of a set of projects entitled "English in my daily life'"which is based on the curriculum for the 1st year of compulsory secondary education.
The following objectives have been considered in the design of this project:
- to learn while working on a project.
- to encourage collaborative work, since most assignments require information sharing and interaction with other students.
- to foster students' self-learning process by using IT resources.
- to reinforce students' communicative skills through activities of listening and reading comprehension, but above all, through tasks in which they must produce their own oral and written messages.
The project includes several stages that students will need to go through to eventually do the final challenge : think on a product with it main features and a multimedia campaign to advertise it. Within this learning scenario, relevant language contents can be practised and a wide range of tasks is presented so that students are encouraged to practise and improve the linguistic skills required for their final output.
This unit starts with the Breaking the ice section in which students are going to focus their attention into the project and how it will work. By using a Thinking routine students and teachers will identify the previous knowledge. Then students will start working with questions and set the beginning of their Learning Diary.
Choosing the product. In this section, students will focus their attention on the product they are going to advertise. They will create a digital poster with some information about the product.
What can you my product do? presents mainly the vocabulary and grammar necessary to talk about the main features and the reasons why people should buy it.
My product is the best one provides students the opportunity of comparing the product the students will advertise with other ones. They will write comparative and superlative sentences about it.
Finally, the Broadcast your advert! section offers the student the final challenge in which students will show how much they have learnt about the topic. They will have to create a video with an advert of the product with the characteristics of it, all of this by using the grammar and the vocabulary they achieved along the whole project.